An Approach to Advertising through the Words ‘Reality’ and ‘Incident’ in the Koranic Text
DOI:
https://doi.org/10.36473/235sqz86Keywords:
Advertising, Quranic advertising, the terms “reality” and “incident” in Quranic usage.Abstract
The term ‘advertising’ has expanded its field of knowledge by relying on the suggestive image that indicates semantic loading, and that is based on influence, persuasion, reporting and communication. It also expanded its emotional value that is manifested in those motivations that control the individual’s behavior to do an action as a result of the influences s/she experienced. In addition, advertisement, which is based on denotation, is not only a commercial field, but has become a field of knowledge in linguistic and literary studies. It has become a type of discourse that has its own semiotic and pragmatic features, and its ability to communicate with the recipient in order to pass on a message and achieve a certain goal.
In addition to the term advertising, there is the Koranic discourse, which is a directive, indicative discourse, full of advertising expressions that depend on language. This is an important means of persuasion that affects the mind of the recipient more efficiently than words. The advertising rhetorical methods in the Koranic discourse are characterized by their being semantic loaded and their miraculous suggestive meaning. This is so because God Almighty the One who speaks and this is why we chose to study this topic.
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References
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